Official NUC CCMAS syllabus

AVM 209 — Element of Marketing

AVM department course · Nigerian universities

Study AVM 209 the smart way

Sage already knows this exact syllabus — ask it anything about Element of Marketing, generate practice questions in your exam's format, and get a cram sheet that works offline.

Start studying AVM 209 free →

What you'll be able to do (official learning outcomes)

Course contents

Introduction: Marketing definition, concept, Evolution, Role and Importance, The Marketing System. The Market Analysis: Marketing Environment, Buyer Behaviour, Market Segmentation; Market Measurement and Forecasting; Marketing Research.

Source: the Nigerian Universities Commission (NUC) Core Curriculum and Minimum Academic Standards (CCMAS). StudyOps loads this syllabus automatically when you study AVM 209.

More AVM courses