Official NUC CCMAS syllabus

AVM 307 — Customer Relationship Management

AVM department course · Nigerian universities

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What you'll be able to do (official learning outcomes)

Course contents

Customer Relationship Management Is Not an Option: Customer Relationship Management Defined. Technology Does Not Equal Strategy. The Power of CRM. CRM Success Factors. CRM Is Here to Stay. The Customer Service/Sales Profile: Why Call It the Customer Service/Sales Profile. The Three Levels of Service/Sales.

Source: the Nigerian Universities Commission (NUC) Core Curriculum and Minimum Academic Standards (CCMAS). StudyOps loads this syllabus automatically when you study AVM 307.

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