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What you'll be able to do (official learning outcomes)
exhibit adequate knowledge and skills on various digital marketing options and how to select appropriate one to be used in decision-making processes
identify and recognize different social communication media platforms
develop skills and insight on application of marketing techniques that can be used to promote products and services
identify the informational needs of outside target groups and the nature of the information they are provided with; and
demonstrate skills for using analytics services to improve marketing operations
Course contents
Define major concepts in digital marketing. Digital marketing techniques, goals, promises and perils. Digital marketing strategy issues such as design content, policies and access controls. Issues on web presence, structure, design, promotion. Content management. Social media marketing. Online advertising platforms, e-mail marketing.
Source: the Nigerian Universities Commission (NUC) Core Curriculum and Minimum Academic Standards (CCMAS). StudyOps loads this syllabus automatically when you study BIT 224.