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What you'll be able to do (official learning outcomes)
students will state the importance of marketing to start ups and small businesses
students will analyze traditional and technology-based methods of marketing new ventures and generating customers and clients
students appreciate the challenges of marketing new products in the face of global competition; and
students will explain strategies for communicating their new products to existing and new markets thereby creating early mover advantage
Course contents
This course introduces students to do rigorous, explicit, customer-based marketing analysis, which is most appropriate for new ventures. This topic also discusses ways to implement marketing strategies when resources are very limited.
Source: the Nigerian Universities Commission (NUC) Core Curriculum and Minimum Academic Standards (CCMAS). StudyOps loads this syllabus automatically when you study ENT 225.