Official NUC CCMAS syllabus
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Start studying FIP 307 free →Aim of film audience research. Objectives of film audience research. Film audience research: the demographics, geographics and psychographics of the audience—the concepts, methods and tools by which film audience research is designed, conducted, interpreted and critically evaluated. Case studies.
Source: the Nigerian Universities Commission (NUC) Core Curriculum and Minimum Academic Standards (CCMAS). StudyOps loads this syllabus automatically when you study FIP 307.