Official NUC CCMAS syllabus

IDT 505 — Textile Management and Marketing and Exhibition

IDT department course · Nigerian universities

What you'll be able to do (official learning outcomes)

• At the end of the course, students should be able to:
• explain the importance of marketing in the textile industry; and
• identity marketing strategies suitable for different textile products and factors that can improve textile merchandising and marketing

Course contents

Introduction to Merchandising, Fashion Marketing, Role of Merchandiser, product development and product cycle. Types of merchandising. Channels of Distribution. Promotional activities of government and organizations. Domestic and Export Market Environment, International Market Environment. Buyers and Sellers Meet.

Source: the Nigerian Universities Commission (NUC) Core Curriculum and Minimum Academic Standards (CCMAS). StudyOps loads this syllabus automatically when you study IDT 505.

More IDT courses

• IDT 301 · Drawing and Illustration I
• IDT 302 · Introduction to Textile Science
• IDT 308 · Woven and Constructed Textiles II
• IDT 407 · Colour Chemistry and Textile Technology
• IDT 599 · Final Year Student’s Project