Official NUC CCMAS syllabus

JMS 307 — Media Entrepreneurship

JMS department course · Nigerian universities

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What you'll be able to do (official learning outcomes)

Course contents

Introduction to entrepreneurship. Mindset re-engineering. Principles of creative thinking and idea generation. Introduction to business enterprise. Principles of modern media management. Business ethics. Concept of marketing and brand management. Basic business laws. 173

Source: the Nigerian Universities Commission (NUC) Core Curriculum and Minimum Academic Standards (CCMAS). StudyOps loads this syllabus automatically when you study JMS 307.

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