Official NUC CCMAS syllabus

MTK 416 — Marketing Persuasions

MTK department course · Nigerian universities

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What you'll be able to do (official learning outcomes)

explain communication as a tool for the practice of marketing
describe the various ways of building persuasive messages in sales presentations
discuss adaptation and selection of words as well as basic needs for adaptation
evaluate the techniques of cross-cultural communication, correctness of communication
prepare marketing proposals and reports writing; and
acquire the skill for persuasive selling

Course contents

: Communication in marketing; role of communication in marketing operations; main forms of communications; variety in communication activity in marketing; Adaptation and selection of words; basic needs for adaptation. Constructions of clear sentences/words; writing for effect; marketing ethics and etiquettes; and the need for effect.

Source: the Nigerian Universities Commission (NUC) Core Curriculum and Minimum Academic Standards (CCMAS). StudyOps loads this syllabus automatically when you study MTK 416.