Official NUC CCMAS syllabus

PIM 304 — Media Information Management and Information Marketing

PIM department course · Nigerian universities

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What you'll be able to do (official learning outcomes)

explain basic term media, information and communication
list and identify relationship between media, information and communication, intellectual asset management
describe information marketing philosophy
analyse advocacy and lobbying
describe marketing plan; negotiations, designing information marketing strategy and tactics; and
demonstrate application of ICT to advocacy and information marketing

Course contents

Definition of basic terms- media, information and communication, similarities and differences in concepts, relationship between media, information and communication, intellectual asset management, information sector strategies, publishing, media content management, definition of concepts; information marketing philosophy; advocacy and…

Source: the Nigerian Universities Commission (NUC) Core Curriculum and Minimum Academic Standards (CCMAS). StudyOps loads this syllabus automatically when you study PIM 304.

PIM 304 — Media Information Management and Information Marketing

What you'll be able to do (official learning outcomes)

Course contents

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