Official NUC CCMAS syllabus

MCM 102 — Principles of Public Relations

MCM department course · Nigerian universities

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What you'll be able to do (official learning outcomes)

define public relations
explain the evolution, objectives and functions public relations
explain the principles, practice and ethics governing public relations
explain the nature, process, roles and problems of Public Relations; and
discuss the philosophies, underlying PR practices; list PR channels 191

Course contents

This course is designed to acquaint students with conceptual issues around nature, process, roles and problems of Public Relations. It covers basic introduction to PR and processes, philosophies, underlying PR practices; PR channels and relationships and differences between PR and other PRA tools.

Source: the Nigerian Universities Commission (NUC) Core Curriculum and Minimum Academic Standards (CCMAS). StudyOps loads this syllabus automatically when you study MCM 102.

MCM 102 — Principles of Public Relations

What you'll be able to do (official learning outcomes)

Course contents

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