Official NUC CCMAS syllabus

MCM 103 — Introduction to Advertising

MCM department course · Nigerian universities

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What you'll be able to do (official learning outcomes)

define advertising
explain the evolution, objectives and functions advertising
outline the principles and tenets of the advertising
discuss advertising in the marketing mix; differentiate between the line and below the line advertising
trace the history of advertising in Nigeria
explain the development of advertising agencies

Course contents

The course will focus on a general review of the fundamental principles and tenets of the advertising discipline. It shall also review the historical development of advertising in Nigeria; the development of advertising agencies; the organisation of the advertising profession in Nigeria; the regulation of advertising; and also,…

Source: the Nigerian Universities Commission (NUC) Core Curriculum and Minimum Academic Standards (CCMAS). StudyOps loads this syllabus automatically when you study MCM 103.

MCM 103 — Introduction to Advertising

What you'll be able to do (official learning outcomes)

Course contents

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