Official NUC CCMAS syllabus

BED 124 — Principles of Marketing for Business Educators

BED department course · Nigerian universities

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What you'll be able to do (official learning outcomes)

demonstrate knowledge of marketing
state why business and marketing are changing
state functions and principles of marketing
dse the marketing mix to satisfy consumer needs
segment the market using different factors
carry out retailing and wholesaling activities

Course contents

Meaning of Market. Changes in business and market places. Marketing concept. Principles of Marketing. Functions of Marketing. The marketing process. Marketing Mix. Market segmentation. Retailing. Wholesaling. Consumer buying behaviour. Consumer protection. Impact of globalization on marketing.

Source: the Nigerian Universities Commission (NUC) Core Curriculum and Minimum Academic Standards (CCMAS). StudyOps loads this syllabus automatically when you study BED 124.

BED 124 — Principles of Marketing for Business Educators

What you'll be able to do (official learning outcomes)

Course contents

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