Official NUC CCMAS syllabus

BED 320 — Marketing Management for Business Educators

BED department course · Nigerian universities

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What you'll be able to do (official learning outcomes)

apply fundamental principles and functions of management to marketing
apply marketing strategies to meet consumer needs
demonstrate knowledge of consumer rights and demonstrate commitment to consumerism; and
demonstrate social responsibility in marketing

Course contents

Application of the fundamental principles of management to the marketing functions; analysis, planning, organizing, control and evaluation of marketing function; marketing strategy; product, price, promotion and distribution strategies; consumerism and social responsibility of marketing information system.

Source: the Nigerian Universities Commission (NUC) Core Curriculum and Minimum Academic Standards (CCMAS). StudyOps loads this syllabus automatically when you study BED 320.

BED 320 — Marketing Management for Business Educators

What you'll be able to do (official learning outcomes)

Course contents

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