Official NUC CCMAS syllabus

BED 313 — Nigerian Marketing System

BED department course · Nigerian universities

What you'll be able to do (official learning outcomes)

• appreciate the Nigerian marketing environment
• segment the market according to consumer needs
• forecast the market
• develop new product and classify them
• develop market strategies for the product
• manage channels of distribution; and

Course contents

Marketing definitions, concepts, evolution, role and importance of the marketing system. Marketing analysis; The marketing environment. Buyer behavior, market segmentation, market measurement and forecasting. Marketing research. Basic marketing and commercial policies in business.

Source: the Nigerian Universities Commission (NUC) Core Curriculum and Minimum Academic Standards (CCMAS). StudyOps loads this syllabus automatically when you study BED 313.

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