Official NUC CCMAS syllabus

BED 414 — Digital Marketing for Business Educators

BED department course · Nigerian universities

What you'll be able to do (official learning outcomes)

• demonstrate knowledge of digital marketing
• utilize the various on-line platforms to activate digital business transactions
• identify the tools and resources used in digital marketing
• demonstrate ability to start a digital marketing operation
• state the benefits of digital marketing; and
• identify the problems associated with digital marketing in Nigeria

Course contents

Definitions of digital marketing. Digital marketing and e-commerce. Types of digital marketing. Search engine marketing. Digital display advertising. Social media marketing. Mobile marketing. Scope of digital marketing. Tools and resources of digital marketing. Essentials of digital marketing strategy.

Source: the Nigerian Universities Commission (NUC) Core Curriculum and Minimum Academic Standards (CCMAS). StudyOps loads this syllabus automatically when you study BED 414.

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