Official NUC CCMAS syllabus

BED 423 — International Marketing for Business Educators

BED department course · Nigerian universities

What you'll be able to do (official learning outcomes)

• At the end of this course, students should be able to
• demonstrate knowledge of international marketing concepts
• identify the international marketing environment
• state strategies for entering international market
• develop international marketing programme
• identify sources of financing international marketing; and

Course contents

The nature and scope of international marketing. International marketing concepts and theories. The international marketing environment. International market entry strategy. Standardization and adaptation of international marketing. Developing the international marketing program. Financing international marketing.

Source: the Nigerian Universities Commission (NUC) Core Curriculum and Minimum Academic Standards (CCMAS). StudyOps loads this syllabus automatically when you study BED 423.

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