Official NUC CCMAS syllabus

BED 425 — Business to Business Marketing for Educators

BED department course · Nigerian universities

What you'll be able to do (official learning outcomes)

• demonstrate knowledge of organizational or business market
• distinguish between consumer market and business market
• identify participants in the business market
• identify the major influences of business buyers
• describe the business buying process and its stages
• manage customer relationship in business market; and

Course contents

Concept of organizational buying. Comparison between consumer market and business market. Participants in the business buying process. Major influences of business buyers. The purchasing/procurement process including e-procurement. Stages in the buying process. Managing business to business customer relationships.

Source: the Nigerian Universities Commission (NUC) Core Curriculum and Minimum Academic Standards (CCMAS). StudyOps loads this syllabus automatically when you study BED 425.

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