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What you'll be able to do (official learning outcomes)
define different types of e-commerce systems
describe the major business models, drivers, and benefits of different e-commerce systems
generate a portfolio of the steps required to start-up an on-line business
design components, systems and processes to meet required specifications for on-line business and web presence
build their own web presence and market it using an online platform
appreciate ethical implications of on-line business; and
Course contents
Introduction to internet-based business models. Types of e-commerce systems. Principles of e-commerce. Development of e-commerce. Business and revenue models, drivers, and benefits of different e-commerce systems. Virtual value chains. E-commerce management. Use of information systems. Knowledge management strategies. E-marketing.
Source: the Nigerian Universities Commission (NUC) Core Curriculum and Minimum Academic Standards (CCMAS). StudyOps loads this syllabus automatically when you study BUA 319.