Official NUC CCMAS syllabus

CRD 204 — Cooperative Marketing

CRD department course · Nigerian universities

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What you'll be able to do (official learning outcomes)

At the end of the course the students should be able to:
conduct market analysis to access profitability and viability
demonstrate marketing techniques for product distribution
demonstrate SWOT analysis and its applicability to marketing
demonstrate e-marketing techniques and platforms
explain the structure of cooperative marketing societies

Course contents

The concept and importance of Marketing in business organizations. The market analysis. Marketing environment. Buyer behavior. Market segmentation. Market measurement and forecasting. Marketing research, SWOT analysis and implications for marketing in producer and agricultural cooperatives. The marketing mix. The product concepts.

Source: the Nigerian Universities Commission (NUC) Core Curriculum and Minimum Academic Standards (CCMAS). StudyOps loads this syllabus automatically when you study CRD 204.

CRD 204 — Cooperative Marketing

What you'll be able to do (official learning outcomes)

Course contents

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