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What you'll be able to do (official learning outcomes)
At the end of this course, the students will
explain advertising media plan
outline the sources of data for media planning
discuss the importance and use of research for advertising media plan; and
prepare manually or using a software a media plan for maximizing advertising budget and justify the plan
Course contents
The preparation of advertising media plan: analysis of the various media in terms of advertising audience reach and the frequency of reach; consideration of other crucial factors in matching media with markets.
Source: the Nigerian Universities Commission (NUC) Core Curriculum and Minimum Academic Standards (CCMAS). StudyOps loads this syllabus automatically when you study MCM 215.