Official NUC CCMAS syllabus

MCM 216 — Fundamentals of Media Relations

MCM department course · Nigerian universities

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What you'll be able to do (official learning outcomes)

At the end of this course, the students will
discuss media relations - evolution, objectives, functions and responsibilities
explain means ways and means of establishing and maintaining rapport and credibility with media gate keepers
analyse the various tools employed in media relations
explain how to consistently project positive image through the media
simulate press interview session; 201

Course contents

The main focus will be the analysis of ways and means of establishing and maintaining rapport and credibility with media gatekeepers. At the end of this course, the students will: explain media relations; discuss media relations - evolution, objectives, functions and responsibilities; discuss means ways and means of establishing and…

Source: the Nigerian Universities Commission (NUC) Core Curriculum and Minimum Academic Standards (CCMAS). StudyOps loads this syllabus automatically when you study MCM 216.

MCM 216 — Fundamentals of Media Relations

What you'll be able to do (official learning outcomes)

Course contents

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