Official NUC CCMAS syllabus

MCM 314 — International Public Relations and Advertising

MCM department course · Nigerian universities

Study MCM 314 the smart way

Sage already knows this exact syllabus — ask it anything about International Public Relations and Advertising, generate practice questions in your exam's format, and get a cram sheet that works offline.

Start studying MCM 314 free →

What you'll be able to do (official learning outcomes)

At the end of this course, the students will
discuss the principles in advertising and their applications in various countries
explain issues of cultural norms and how not to infringe these; and
discuss the exportation, importation and adoption of foreign advertising and their economic and social consequences. 210

Course contents

The course is focused on behaviour in sciences approach to international communications. It analyses trends, issues and problems confronting public relations departments in multinational corporations and other organizations involved in international trade and business.

Source: the Nigerian Universities Commission (NUC) Core Curriculum and Minimum Academic Standards (CCMAS). StudyOps loads this syllabus automatically when you study MCM 314.

MCM 314 — International Public Relations and Advertising

What you'll be able to do (official learning outcomes)

Course contents

More MCM courses