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What you'll be able to do (official learning outcomes)
define consumer affairs
discuss the historical foundation of consumerism as well as the state of consumerism in Nigeria and in other countries
explain consumer rights and responsibilities, consumer issues and public policy; and
analyse consumer action as well as the key role that relationship management plays in maintaining customer loyalty and enhancing level of satisfaction
Course contents
Demonstrates how appropriate PR policies and programmes can prevent or help solve consumer problems; covers the consumer movements and their impact on the market place and how to work with consumer advocates for the benefit of organizations. 400-Level
Source: the Nigerian Universities Commission (NUC) Core Curriculum and Minimum Academic Standards (CCMAS). StudyOps loads this syllabus automatically when you study MCM 315.