Official NUC CCMAS syllabus

MCM 407 — Message Design for Development

MCM department course · Nigerian universities

What you'll be able to do (official learning outcomes)

• outline appropriate communication activities and media platforms for various development concerns and participant groups
• explain the concept of message development
• discuss the purpose of messages to the communication objective and the participant groups
• outline the importance of message design
• explain the steps involved in message development
• define pretesting

Course contents

This course also explores ways messages can be used to educate people and encourage them to adopt and enjoy improved life styles using appropriate communication and media platforms. This is against the backdrop that in today's contemporary society, the channels of communication are ever increasing.

Source: the Nigerian Universities Commission (NUC) Core Curriculum and Minimum Academic Standards (CCMAS). StudyOps loads this syllabus automatically when you study MCM 407.

More MCM courses

• MCM 101 · Foundations of Broadcasting and Film
• MCM 102 · Principles of Public Relations
• MCM 103 · Introduction to Advertising
• MCM 104 · Introduction to News Writing
• MCM 105 · Introduction to Book Publishing
• MCM 106 · African Communication Systems
• MCM 107 · Introduction to Photojournalism
• MCM 201 · Critical and Reviewing Writing
• MCM 202 · Editing and Graphics of Communication
• MCM 203 · Feature Writing
• MCM 204 · Advanced and Specialised Reporting
• MCM 205 · Techniques in Book Publishing