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What you'll be able to do (official learning outcomes)
At the end of the course, students should be able to
explain challenges in attaining positive media relations
conduct media interviews with print, broadcast, and online media outlets
analyse established and emerging media relations strategies and tactics such as press conferences, viral messages and use of influencers; and
design and plan ab effective media relations campaign for conventional and social media
Course contents
This course equips students with skills and competencies necessary for interacting with media including social networking platforms. Students will be exposed to the techniques of news making and the role of news in achieving or promoting the goals of organizations and clients.
Source: the Nigerian Universities Commission (NUC) Core Curriculum and Minimum Academic Standards (CCMAS). StudyOps loads this syllabus automatically when you study PRS 200.