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What you'll be able to do (official learning outcomes)
At the end of this course, the students will be able to
appreciate the necessity for cordial relations between organizations and media
recognize the processes involved in building good media relations between organizations and practitioners
identify the consequences of poor media relations on the organisation
identify the various media, their characteristics, needs and demands; and
discuss the uses of the media by PR practitioners to meet their communicational and organizational needs
Course contents
The course exposes students to knowledge and skills in their engagement with media stakeholders, including journalism, broadcasting, entertainment media, media regulatory bodies and media publics.
Source: the Nigerian Universities Commission (NUC) Core Curriculum and Minimum Academic Standards (CCMAS). StudyOps loads this syllabus automatically when you study PRS 202.