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What you'll be able to do (official learning outcomes)
define research
appreciate the importance of research in PR
identify the types of PR research e.g., effectiveness survey, image survey, trends survey, motivation survey, content analysis etc.; and
comprehend the meaning and application of the term RACE: Research, Action, Communication and Evaluation as applied to PR cases or problems
Course contents
This course focuses on: definition of research, nature of research in PR, importance of research in PR, types of research i.e. PR research platforms, context of research in PR, RACE in PR, designing research instruments for PR.
Source: the Nigerian Universities Commission (NUC) Core Curriculum and Minimum Academic Standards (CCMAS). StudyOps loads this syllabus automatically when you study PRS 301.