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What you'll be able to do (official learning outcomes)
analyse the different definitions of PR, the Mexican statement, British and American institutes of PR and other scholarly definitions
have a smart knowledge of the evolution of PR globally and Nigeria
comprehend the relationship between PR and related disciplines
identify the channels or media of public relations
distinguish the differences between PR and other PR tools like marketing and advertising.; and
analyse the basic principles of PR practice
Course contents
This course is designed to acquaint students with conceptual issues around nature, process, roles and problems of Public Relations. It covers basic introduction to PR and processes, philosophies, underlying PR practices; PR channels and relationships, differences between PR and other PR tools.
Source: the Nigerian Universities Commission (NUC) Core Curriculum and Minimum Academic Standards (CCMAS). StudyOps loads this syllabus automatically when you study PRS 201.