Official NUC CCMAS syllabus

PRS 303 — Brand Communication:

PRS department course · Nigerian universities

What you'll be able to do (official learning outcomes)

• At the end of the course, students should be able to
• explain key components of a brand’s identity and how they work in creating brand equity
• outline factors that shape success or failure of a proposed strategic direction
• analyse how cultural differences can impact on brands; and
• construct, through collaborative work, a brand promotion task

Course contents

This course examines key issues in the development of strong brands. In doing this the course will focus on brand strategy to build and communicate strong brands. The course will invite students to critically understand how the idea of brand and branding has changed over time.

Source: the Nigerian Universities Commission (NUC) Core Curriculum and Minimum Academic Standards (CCMAS). StudyOps loads this syllabus automatically when you study PRS 303.

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