Official NUC CCMAS syllabus

PRS 207 — Marketing and Advertising in Public Relations

PRS department course · Nigerian universities

What you'll be able to do (official learning outcomes)

• identify the relationship between PR and Advertising i.e., similarities and differences
• recognise the elements of promotion and how it can be used in produce or service campaigns for the benefit of the sponsors; and
• discuss the concept of integrated marketing communication (IMC)

Course contents

This course will address marketing and advertising bringing out their similarities and differences in one hand and their similarities and differences with public relations. Also, students will be exposed to how to integrate the three elements in a campaign for the benefits of the sponsor.

Source: the Nigerian Universities Commission (NUC) Core Curriculum and Minimum Academic Standards (CCMAS). StudyOps loads this syllabus automatically when you study PRS 207.

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