Official NUC CCMAS syllabus

PRS 310 — Political Communication

PRS department course · Nigerian universities

What you'll be able to do (official learning outcomes)

• At the end of this course, the students will be able to
• identify how to use PR tools to market political parties, their candidates and issues
• discuss what is meant by propaganda, its evolution, types etc.; and
• recognise concepts like lobbying, political advertising, political campaigns mediatization

Course contents

Theories and practice of political communication and marketing are examined. Specialised aspects of political communication are also discussed including propaganda, marketing of candidates, lobbying, political advertising; public relations and politics, political campaigns, and so on.

Source: the Nigerian Universities Commission (NUC) Core Curriculum and Minimum Academic Standards (CCMAS). StudyOps loads this syllabus automatically when you study PRS 310.

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