Official NUC CCMAS syllabus

PRS 311 — Media Planning and Strategy

PRS department course · Nigerian universities

What you'll be able to do (official learning outcomes)

• At the end of the course, students should be able to
• explain the role of strategic media planning in marketing and advertising decisions
• outline the different advertising media for different audiences
• plan and or implement a media campaign or event; and
• analyze the challenges posed to media planning

Course contents

This course explores key concepts, strategies and procedures in media planning. Students are taught how to assess and make the decision on the appropriate outlet to buy or place an advert or promotion to achieve set public relation, advertising, marketing and media objectives.

Source: the Nigerian Universities Commission (NUC) Core Curriculum and Minimum Academic Standards (CCMAS). StudyOps loads this syllabus automatically when you study PRS 311.

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