Official NUC CCMAS syllabus

STC 101 — Introduction to Strategic Communication

STC department course · Nigerian universities

What you'll be able to do (official learning outcomes)

• At the end of the course, students should be able to
• explain the theory and practice of strategic communication
• outline the historical development of strategic communication as a field of practice
• analyze the different publics in strategic communication; and
• evaluate the various components of strategic communication

Course contents

This course introduces students to key theories, concepts, and application of strategic communication to meet organizational goals. In doing this the course will focus on the functions of public relations as well as the methods for internal and external relations in various types of organisations.

Source: the Nigerian Universities Commission (NUC) Core Curriculum and Minimum Academic Standards (CCMAS). StudyOps loads this syllabus automatically when you study STC 101.

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