STC 307 — Digital Marketing for Strategic Communication
STC department course · Nigerian universities
Study STC 307 the smart way
Sage already knows this exact syllabus — ask it anything about Digital Marketing for Strategic Communication, generate practice questions in your exam's format, and get a cram sheet that works offline.
What you'll be able to do (official learning outcomes)
At the end of the course, students should be able to
explain the role and importance of digital marketing in modern society (changing business landscapes)
outline the key elements of a digital marketing strategy
demonstrate practical skills in common digital marketing tools such as SEO, SEM, social media and Blogs; and
analyze how the effectiveness of digital marketing campaign can be measured. 259
Course contents
Today's communication professionals must work strategically across paid, earned, shared, and owned digital media channels. Effectively driving digital traffic builds campaign awareness, stimulates engagement, and moves target audiences toward action.
Source: the Nigerian Universities Commission (NUC) Core Curriculum and Minimum Academic Standards (CCMAS). StudyOps loads this syllabus automatically when you study STC 307.