Official NUC CCMAS syllabus

STC 104 — Introduction to Public Relations

STC department course · Nigerian universities

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What you'll be able to do (official learning outcomes)

At the end of the course, students should be able to
discuss the historical emergence of public relations and the factors that shape current trends and developments in the profession
explain the public relations process
outline specialties in public relations; and
highlight basic theories and principles relevant to public relations

Course contents

This course introduces students to the theory and practice of public relations. As an introductory course it covers history of public relations, the forces and factors that shape its emergence, how it operates in modern organizations, impacts on publics as well as functions and role in society.

Source: the Nigerian Universities Commission (NUC) Core Curriculum and Minimum Academic Standards (CCMAS). StudyOps loads this syllabus automatically when you study STC 104.

STC 104 — Introduction to Public Relations

What you'll be able to do (official learning outcomes)

Course contents

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