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What you'll be able to do (official learning outcomes)
explain notions of advocacy and political marketing
outline elements of political campaign such as party symbols, manifesto, brochures and posters, public rallies etc
discuss voter analysis, strategy of political marketing, segmentation and targeting; and
highlight effectiveness of social media in campaigns and mobilizations
Course contents
The course exposes students on how to apply public communication principles to advocacy and political campaign management as well as investigates the increasing centrality of media relations in democratic politics.
Source: the Nigerian Universities Commission (NUC) Core Curriculum and Minimum Academic Standards (CCMAS). StudyOps loads this syllabus automatically when you study STC 203.