Official NUC CCMAS syllabus

MKT 111 — Elements of Marketing

MKT department course · Nigerian universities

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What you'll be able to do (official learning outcomes)

Upon completion of this course, the student should be able to:
explain the nature and scope of marketing
trace the evolution of marketing practice
analyse the marketing environment; and
comprehend the marketing mix elements and its application

Course contents

: Introduction to Marketing, Definition, Concept, Evolution, Role and Importance, The Marketing System. The Market Analysis: Marketing Environment, Buyer Behaviour, Market Segmentation; Market Measurement and Forecasting; Marketing Research.

Source: the Nigerian Universities Commission (NUC) Core Curriculum and Minimum Academic Standards (CCMAS). StudyOps loads this syllabus automatically when you study MKT 111.

MKT 111 — Elements of Marketing

What you'll be able to do (official learning outcomes)

Course contents

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