Official NUC CCMAS syllabus

MKT 312 — Logistics and Distribution Management

MKT department course · Nigerian universities

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What you'll be able to do (official learning outcomes)

understand the nature and scope of logistics in marketing management
describe the various types of distribution channels
relate the intensity of channel coverage; and
explain contemporary issues in logistics and distribution management

Course contents

: Meaning of marketing logistics, Military versus Marketing logistics, Scope of logistics in marketing, Management of distribution channels; Intensity of channel coverage, Selecting and working with individual middle men, Channel conflict and management, Vertical marketing systems.

Source: the Nigerian Universities Commission (NUC) Core Curriculum and Minimum Academic Standards (CCMAS). StudyOps loads this syllabus automatically when you study MKT 312.

MKT 312 — Logistics and Distribution Management

What you'll be able to do (official learning outcomes)

Course contents

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