Official NUC CCMAS syllabus

MKT 312 — Logistics and Distribution Management

MKT department course · Nigerian universities

What you'll be able to do (official learning outcomes)

• understand the nature and scope of logistics in marketing management
• describe the various types of distribution channels
• relate the intensity of channel coverage; and
• explain contemporary issues in logistics and distribution management

Course contents

: Meaning of marketing logistics, Military versus Marketing logistics, Scope of logistics in marketing, Management of distribution channels; Intensity of channel coverage, Selecting and working with individual middle men, Channel conflict and management, Vertical marketing systems.

Source: the Nigerian Universities Commission (NUC) Core Curriculum and Minimum Academic Standards (CCMAS). StudyOps loads this syllabus automatically when you study MKT 312.

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