Official NUC CCMAS syllabus

MKT 212 — Business to Business Marketing

MKT department course · Nigerian universities

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What you'll be able to do (official learning outcomes)

Upon the completion of this course, the student should be able to:
demonstrate knowledge of industrial buying behaviour
describe the nature and scope of business-to-business marketing
formulate strategy for business-to-business markets
describe the characteristics of industrial buyers and buying process; and
recognize current issues in business-to-business marketing

Course contents

: This course examines practices, strategies, and managerial problems unique to marketing and distribution of products and services to industrial and business buyers. Additional factors examined are procurement and sales practices, and cost and price analysis. This is a required marketing course for marketing majors.

Source: the Nigerian Universities Commission (NUC) Core Curriculum and Minimum Academic Standards (CCMAS). StudyOps loads this syllabus automatically when you study MKT 212.

MKT 212 — Business to Business Marketing

What you'll be able to do (official learning outcomes)

Course contents

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