MKT 412 — Contemporary Issues in Marketing Practice
MKT department course · Nigerian universities
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What you'll be able to do (official learning outcomes)
understand the fundamental trends shaping the practice of marketing in different sectors of the economy
evaluate the changing concepts and techniques for formulating competitive strategy
recognize the new frameworks for marketing in the digital economy
describe the emerging concepts and the influence of technology in marketing; and
explain the tactical marketing applications in all spheres of human existence as well as the patterns of interactions among competitors
Course contents
: Areas covered include Neuro-marketing, Peace marketing, Green marketing, Experiential marketing, Customer experience management, Healthcare marketing, Talent marketing, Events marketing, Entrepreneurial marketing, Tourism marketing, Sports marketing, forensic marketing, quality of life marketing, etc.
Source: the Nigerian Universities Commission (NUC) Core Curriculum and Minimum Academic Standards (CCMAS). StudyOps loads this syllabus automatically when you study MKT 412.