Official NUC CCMAS syllabus

MKT 121 — Marketing of Financial Services

MKT department course · Nigerian universities

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What you'll be able to do (official learning outcomes)

recognize the structure and the component parts of the financial sector
apply marketing mix elements in serving customers of these component parts
identify the product lines in insurance and their marketing application
analyze the nature of banking services and marketing strategies required; and
comprehend the marketing application to pension and stock market services

Course contents

The Nature and Scope of Marketing in the Financial Services Sector. Characteristics of Financial Services and factors that affect the marketing of financial services in Nigeria. Application of Marketing Mix in Financial services Marketing. Digital Side of Financial services Marketing. Strategies for achieving Customer satisfaction.

Source: the Nigerian Universities Commission (NUC) Core Curriculum and Minimum Academic Standards (CCMAS). StudyOps loads this syllabus automatically when you study MKT 121.

MKT 121 — Marketing of Financial Services

What you'll be able to do (official learning outcomes)

Course contents

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