MKT 223 — Online Public Relations & Reputation Management
MKT department course · Nigerian universities
Study MKT 223 the smart way
Sage already knows this exact syllabus — ask it anything about Online Public Relations & Reputation Management, generate practice questions in your exam's format, and get a cram sheet that works offline.
What you'll be able to do (official learning outcomes)
discuss the nature and scope of online public relations and reputation management
differentiate between public relations and other promotional tools
describe the tools applicable in promoting business through online channels
identify the role of public relations in organizational branding
show ways by which an organization’s reputation can be effectively managed
develop a public relations plan and evaluate its results; and
Course contents
: The course will introduce students to the myriad of technologies utilized by today's public relations professionals. Areas covered include: Introduction to Public Relations. Goals and Tools of Public Relations. Differences between Advertising and Public Relations. The Nature and tools of online public relations.
Source: the Nigerian Universities Commission (NUC) Core Curriculum and Minimum Academic Standards (CCMAS). StudyOps loads this syllabus automatically when you study MKT 223.