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What you'll be able to do (official learning outcomes)
discover the relevance of marketing to the agricultural and food sectors in developing countries
explain the meaning of the marketing concept in the context of agriculture
implement the marketing concept throughout food and agricultural marketing systems
relate the functions of marketing in the food and agricultural chain; and 394
illustrate the modes of operation of some of the major types of agricultural and food marketing enterprises
Course contents
: Agricultural marketing covers the services involved in moving an agricultural produce from the farm to the consumer. These services involve the planning, organizing, directing as well as the application of marketing tools in the handling of agricultural produce in such a way as to satisfy farmers, intermediaries and consumers.
Source: the Nigerian Universities Commission (NUC) Core Curriculum and Minimum Academic Standards (CCMAS). StudyOps loads this syllabus automatically when you study MKT 224.