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What you'll be able to do (official learning outcomes)
Upon the completion of this course, the students should be able to:
demonstrate a broad-based knowledge and multi-disciplinary approach of the marketing discipline from psychological perspective
recognize the founding fathers in psychology and how their works affect the practice of marketing
explain psychological theories that shape marketing thought; and
articulate the contributions of psychology to the development of marketing theories and principles
Course contents
: This course introduces students to the study of marketing psychology from the biological, social and human developmental perspectives and provides a broad-based knowledge of the marketing discipline.
Source: the Nigerian Universities Commission (NUC) Core Curriculum and Minimum Academic Standards (CCMAS). StudyOps loads this syllabus automatically when you study MKT 203.