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What you'll be able to do (official learning outcomes)
At the end of this course the student should be able to:
recognize various applications of the marketing concept
evaluate the effects of the marketing concept on the firm, consumers, and society
analyse market opportunities and threats as well as strengths and weaknesses for a firm
describe the strategic marketing management process; and
apply the elements of the strategic marketing management process in practice. 391
Course contents
: This course involves a practical and managerial approach to marketing. It gives the student a comprehensive and innovative, managerial and practical introduction to marketing. The Principles of Marketing Management provides in-depth exposure to practical examples and applications about managerial decisions.
Source: the Nigerian Universities Commission (NUC) Core Curriculum and Minimum Academic Standards (CCMAS). StudyOps loads this syllabus automatically when you study MKT 211.