Official NUC CCMAS syllabus

ADV 111 — Introduction to Advertising

ADV department course · Nigerian universities

What you'll be able to do (official learning outcomes)

• explain the fundamentals of advertising and marketing
• outline the basics of promotional culture within the context of consumer marketing; and
• discuss fundamental components of marketing and promotion

Course contents

Fundamentals of advertising and marketing as well as advertising and marketing strategies, ad appeals, creative techniques, the use of demographics, marketing research and psychographics. Overview of advertising industry, its functions and practices, and an appreciation of its place within the broader communications context.

Source: the Nigerian Universities Commission (NUC) Core Curriculum and Minimum Academic Standards (CCMAS). StudyOps loads this syllabus automatically when you study ADV 111.

More ADV courses

• ADV 112 · Advertising, Marketing and Society
• ADV 121 · Introduction to Strategic Planning
• ADV 210 · Principles of Advertising:
• ADV 212 · Introduction to Copywriting
• ADV 213 · Consumer Insights
• ADV 214 · Business Writing and Presentation Skills
• ADV 221 · Digital Marketing
• ADV 222 · Brand Development
• ADV 223 · Creative Content Marketing for Advertisi…
• ADV 311 · Advertising and Market Research
• ADV 313 · Brands and Brand Building
• ADV 314 · Art Direction and Design