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What you'll be able to do (official learning outcomes)
discuss how to conceptualize, build and manage brands in the age of multimedia platforms
explain the process of building brand identity, image and franchise, understanding brand loyalty, brand positioning and brand acceleration; and
outline the impact of current advertising/marketing issues from business, economic, political, social, legal, and ethical perspectives. 42
Course contents
The process of building brand identity, image and franchise, understanding brand loyalty, brand positioning and brand acceleration. The impact of current advertising/marketing issues from business, economic, political, social, legal, and ethical perspectives.
Source: the Nigerian Universities Commission (NUC) Core Curriculum and Minimum Academic Standards (CCMAS). StudyOps loads this syllabus automatically when you study ADV 313.