Official NUC CCMAS syllabus

ADV 121 — Introduction to Strategic Planning

ADV department course · Nigerian universities

What you'll be able to do (official learning outcomes)

• discuss changes in marketing communications and have a grasp of strategic planning tools
• outline the tools of strategic planning like SWOT, TOWS, PEST, Porter’s five forces, etc.; and
• explain strategic thinking approach and modelling to creative design and execution of advertising communication

Course contents

Purpose of strategic planning as regards the rapid evolution in marketing and communications brought on by the shift in technology, change in traditional media and the launch of powerful new communications platforms via social media.

Source: the Nigerian Universities Commission (NUC) Core Curriculum and Minimum Academic Standards (CCMAS). StudyOps loads this syllabus automatically when you study ADV 121.

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