Official NUC CCMAS syllabus

ADV 222 — Brand Development

ADV department course · Nigerian universities

What you'll be able to do (official learning outcomes)

• analyse, audit, and manage a brand in today’s competitive marketplace and its challenges
• explain the challenges and opportunities that organizations face when advertising their brands; and
• discuss effective branding, brand positioning and brand communication in the context of digital and data-driven marketing

Course contents

Explores strategies and creative decisions to manage, build, and measure brands. Brand management issues investigated include consumer perceptions, competitive analysis, new product development, crafting communication messages, and crisis management and development.

Source: the Nigerian Universities Commission (NUC) Core Curriculum and Minimum Academic Standards (CCMAS). StudyOps loads this syllabus automatically when you study ADV 222.

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