Official NUC CCMAS syllabus

ADV 213 — Consumer Insights

ADV department course · Nigerian universities

What you'll be able to do (official learning outcomes)

• discuss consumer behaviour theories
• explain the determinants of consumer decision making; and
• outline the principles of target advertising and marketing and segmentation

Course contents

Keys to success of all advertising efforts. Major determinants of consumer behaviour, conceptual framework, psychological, sociological and related theories of consumer behaviour, determinants of consumer behaviour; and consumer decision making and adoption processes.

Source: the Nigerian Universities Commission (NUC) Core Curriculum and Minimum Academic Standards (CCMAS). StudyOps loads this syllabus automatically when you study ADV 213.

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